Founded 40 years ago, Ladbrokes Belgium is a key player in Belgium’s betting and online gaming landscape. In addition to its extensive retail presence – over 600 sales points all over Belgium – the company offers thousands of betting markets online on a daily basis and always communicates in Belgium’s three official languages to its customers to offer them tailor-made promotions. The company keeps on innovating each year to better serve its customers by giving them new ways for remote betting (including messenger bots) in a responsible, secure, safe and reliable environment.

In 2018, GVC Holdings PLC acquired the group in which Ladbrokes Belgium is part of. GVC Holdings PLC is a multinational sports betting and gaming group operating through online and retail channels. The enlarged GVC Group, generates revenues of over £3 billion annually with a workforce of c.28,000 employees and contractors, in offices and betting outlets across five continents.