It pays to join Ladbrokes Partners. All you need is a simple website and basic online marketing know-how to:
As a Ladbrokes Partners affiliate, you’ll partner with the world’s biggest gaming and betting brand, and be paid for every new depositing player you send. Simply choose which of our world-renowned products you’d like to promote, and we’ll pay you for every referred customer that deposits and leaves behind a profit.
To register simply click the ‘Join’ button which can be found at the top of every page on the Ladbrokes Partners site. You can also send an email to partner@ladbrokes.be if you have further questions or need additional assistance.
Ladbrokes Partners welcomes affiliates from around the world, with the exclusion of affiliates who reside in and/or operate from the United States and its territories.
Please note, however, that Ladbrokes products are not available to players residing in certain “restricted territories”. For a full list of restricted territories, please see our restricted territories.
If you live in any of these territories, you should geo target your promotions to be available only to Belgian potential customers. Please consult the terms and conditions for any additional information.
Your main target is the Belgium market. Our account managers will use this information to help you target your campaigns and provide you with better service.
We calculate your commission payments based on the number of new customers you send to our sites. Ladbrokes Partners has designed commission structures that help you maximise your revenues across all of the Ladbrokes.be brands. You can view our commission plans by clicking on the commission section of the navigation menu.
A new player is any customer who has opened an account with Ladbrokes.be for the first time and has not previously made a deposit on Ladbrokes.be brand. Please note that Ladbrokes’ products are not available for promotion to players residing in “restricted territories”.
You earn commissions on all transactions/bets generated by your visitors when they visit Ladbrokes.be and generate a profit. However, you do not earn commissions on transactions/bets when:
No. We do not allow affiliates to earn commission from their own customer accounts. Please consult the full terms and conditions of the programme for any detailed explanation.
No. As long as you keep referring new players, there’s no limit to the amount of revenue you can earn while promoting the Ladbrokes.be name.
You can choose any of the following payment methods:
No. As per our Terms and Conditions, we cannot process your commission payment directly into your Ladbrokes customer account.
Ladbrokes Partners provides a large selection of banners, text links and related marketing material for use in promoting all of the Ladbrokes.be products. To access these tools, log in to your account and visit the ‘Marketing Tools’ section.
We have hundreds of types of links to our products for you to choose from in the ‘Marketing Tools’ section that can be found after logging in to your Ladbrokes Partners account. Once you have chosen the link you prefer, you can use the automatic tracking code generator to create HTML code, which you can then embed into your site. The system for doing so is very user-friendly, even for beginners, and it only takes a matter of seconds to create a link. You can also create as many links as you like.
You can put as many Ladbrokes.be links on your site as you like.
Yes, you can. If you have a special request for a banner or any other Ladbrokes.be marketing material, please contact your affiliate account manager directly.
You may not purchase or register keywords, search terms or other identifiers for use in any search engine, portal, sponsored advertising service, or other search or referral service, and which are identical or similar to any of Ladbrokes.be trademarks or otherwise include the word Ladbrokes or variations thereof, or include metatag keywords on the Partner Site which are identical or similar to any of Ladbrokes’ trademarks. In addition, you may not run e-mail marketing on your behalf without the consent of your affiliate manager.
Your Ladbrokes Partners account information is completely safe and secure. For more information on how we ensure your privacy, please refer to our Terms and Conditions and privacy policy for any additional information.
We are here to help by providing all the marketing material and account management services you will need to promote the Ladbrokes.be name. The ‘Marketing Tools’ section, found after logging in to your Ladbrokes Partners account, includes text-links, creative material and much more.
You can read our Ladbrokes Partners Affiliate Term and Conditions and privacy policy by clicking here.
We do not allow Ladbrokes Partners affiliates to promote any adult content, or material that goes against human rights on the same sites that they are promoting Ladbrokes or any of the Ladbrokes brands. If you add adult content after being accepted as a Ladbrokes Partners affiliate, your account will be suspended and you will forfeit any commissions earned. Please refer to our Ladbrokes Partners Affiliate Terms and Conditions.
Our team of professional and courteous account managers are always happy to help. If you are an existing Ladbrokes Partners affiliate, please contact your affiliate manager directly. If you have yet to sign up to be a Ladbrokes Partner, please send an email to partner@ladbrokes.be for additional assistance.
You may request a new password by clicking on the ‘’Forgot Password’’ link on the affiliate log-in page. When you have filled in your username, click Submit. You will either be asked your “secret question” or an email will be sent with a temporary password. If you do not know your username, please contact your affiliate manager.
You may subscribe/ unsubscribe from any unwanted communications by selecting as such in the “Subscriptions” section of your account.
You can find this information by consulting the “Updating Payment Methods” help file.
On your home page, you can consult the “Quick Stats” and you can also run a “Quick Summary Report”. These reports will provide you with your basic KPIs. You can find more details by consulting the “Quick Overview of the Program” in the help files.
You can find any and all figures relating to referred affiliates by pulling a “Referral Report”. You can find more details by consulting the “Managing your Sub-Affiliate Referrals” help file.
The home page of your program will indicate how many registrations you have had to date. The registration figures can also be viewed from a variety of system reports. Additionally, you can use the “Traffic Report” to review your registration ratios. You can find more details by consulting the “Monitoring your Earnings” in the help files.
A full breakdown of player revenue can be found by consulting your affiliate “Account Report”. You can find more details by consulting the “Monitoring player traffic” in the help files.
The most simply way of doing this is by using the “Banner Report”. This report provides a wealth of statistical information relating to banners and their performance. You can find more details by consulting the “Monitoring your Creatives” help file.
Total commissions earned can be viewed under the “Total Commissions” column for each report or by pulling a “Quick Summary” or “Earnings Report”.
While the above functionality is not currently available, you do have the ability to pull reports through an API Feed rather than logging into the system each time. The data in the program will be updated every 24 hours.
Each creative has a basic tracking code, which can be used for personal creative such as blogs newsletters, etc. This code can be pulled in the “Get your Ads” section of the program.
Yes, when pulling a tracking code the system will automatically add the selected site ID and creative ID.
There are three key variables inherent in the btag (or tracking link).Btag = a_(x)b_(x)c_(x)
A relates to the Site ID, this is a unique tracker which identifies an affiliate’s site and tags any relevant data to it.
B relates to the Creative ID, the marker of the creative that you have chosen to upload to your site.
C is the ACID/keyword. This can be populated with a keyword used in a PPC campaign or other promotional efforts to better evaluate their performance through the system reports.
This is not recommended as you may accidentally disable click-through tracking, which will result in your data not being tracked and inaccurate commission payments. If you require keyword tracking, the program does allow the addition of a keyword within the tracking code.
A Flash banner is an optimized animation file that allows for a click-through to track website traffic.
Clicks and impressions are displayed within the first 20 minutes after being registered.
You can track your PPC campaign by adding keywords to your creatives and monitor them by using an ACID report. You can find more details by consulting the “PPC tracking” and “Monitoring Offline Codes and Keywords” documents in the help files.
Instead of opening a new affiliate account we recommended adding a new site or tracking profile to your existing account. This will ensure that your payments are streamlined in a way that is clear and easy to understand. You can find more details by consulting the “Tracking with different websites and marketing channels” document in the help files.
The “Affiliate Tracking Profiles” section enables you to add and manage affiliate site IDs/profile IDs for your own tracking purposes. This way new IDs can be created for additional websites that you operate, PPC campaigns, Search Engine Optimization, email campaigns, offline marketing and any other area where you need separate tracking.
As long as it is not outside the “Terms of Use Agreement” with the operator, you can promote the same creatives for all your websites. You are also able to track your websites separately by adding the other websites to your profile. You can find more details by consulting the “Tracking with Different Websites and Marketing Channels” document in the help files.
When changing the site ID for banners, you will need to pull a new tracking code for that creative. If you have trouble locating the creative, you can use the b_tag from your old tracking codes to find the creative ID number.
Before you make this change, a new site profile needs to be created, if not already in existence. You can find more details on how to create and pull tracking codes with different sites by consulting the “Tracking with Different Websites and Marketing Channels” document in the help files.
Make sure that the banner code contains the appropriate tracking code and is still active. When investigating if the banner is still active or if the tracking code is correct, run a creative search with the creative ID (this is found in the Btag in the tracking code).
If you cannot find the creative it is no longer in use and should be changed. Also, if the code was altered in any way from what was originally pulled from the system, it will result in a broken link.
Income Access supports Connextra banners. If the program uses Connextra, you will be able to see this option in the “Creative Type” dropdown when searching for creatives.
This could signify a couple of things. It could mean that automated software is targeting your ads and causing an unusual number of clicks. It could also mean that there was a peak period of clicks and the users have not yet registered.
Consistent review of the data on a day-to-day basis should help inform you as to whether this is a common occurrence or an anomaly related to a peak period of clicks.
Landing pages are defined by the merchant. As long as tracking is enabled on a given page, and it is offered in the creatives section,it can be linked to. If you wish to use a different landing page other than what is currently offered, please contact your affiliate manager.
No, this would not be feasible as the tracking code must never be modified. Making such modifications will break the tracking and if the landing page is not supported, tracking as a whole will not function. This would prevent relevant data from being tracked and displayed in the system reports. If you would like to have a different landing page made available, please consult your affiliate manager for access.
There is a simple test that can be utilized if you want to confirm that your links are tracking. Pull the creative from the “Get your promotional materials” section of the system and copy the link to a Notepad document and save it as an HTML file. Clear your cookies/cache and then open the file with the same browser. Now click-through the creative.
When you check your cookies, you should find two tracking cookies, one from the affiliate site which measures clicks and impressions (if applicable) and a second from the merchant measuring sales and registrations. If these are not present, please contact your affiliate manager who will be happy to provide further assistance.
You can see the player ID number and the player country (if applicable) in the “Account Report”. Player contact information, however, will not be available.
As you were required to enter a valid VAT number upon filling out your affiliate application, this information is already reflected in your account details. However, if you did not have this information available at the time of filling out your application, you can enter it by going to the “Account Details” section under the “My Account” module. For any further questions please contact your affiliate manager.
As you were required to enter a valid VAT number upon filling out your affiliate application, this information is already reflected in your account details. However, if you did not have this information available at the time of filling out your application, you can enter it by going to the “Account Details” section under the “My Account” module. For any further questions please contact your affiliate manager.
You can generate the required invoice by going to the “Generate Payment Invoices” section under the “My Account” module.
You can check your current payment details and other payment methods offered in the program by going to the “Affiliate Payment Preferences” section under the “My Account” module.
For more details, please consult Updating your payment method.
You can review how much you have been paid via the “Payment Report” or by reviewing your invoices. For more details, please consult the “Monitoring Payments” document in the help files.
Please consult your Terms and Conditions for the program, the minimum threshold to trigger affiliate commission is €100.
You can review bonuses that have been allocated to your account via the “Payment Report” and when you request an invoice. Bonuses will not be factored into the Earnings Report, Account Report or Quick Summary.
When running a “Payment Report” for a given period, you will see a column specifically for “Bonus”. For more details, please consult “Monitoring payments document.